Brightness & brilliance at Trewarne Jewellers & Diamond Merchants

18th September 2017

This week we’re focusing on how Tru-Colour lights can ensure the success of retail environments by improving the customer experience and ultimately sales.

Travis Trewarne from Trewarne Jewellers has shared his thoughts on the difference installing Tru-Colour lights into his store at Southland Shopping Centre has made.

“The Tru-Colour lights make the diamonds sparkle more than any other lights I have ever seen. They allow for a well cut diamond to perform to its full potential, displaying a neutral crystal colour and a spectacular scintillation of all seven colours of the rainbow,” said Trewarne.

Recently, the Southland Shopping Centre location was paid a visit by the owners of the Hearts on Fire Diamond Company (responsible for selling the world’s finest cut diamond in 33 countries worldwide) who immediately commented on how incredible the diamonds looked under the Tru-Colour lights.

“The first thing they said when they walked in was ‘Wow, look how the diamonds sparkle in here!'” said Trewarne.

Featuring Tru-Colour technology, Brightgreen LEDs have been engineered to represent more colours on the visible spectrum, surpassing industry metrics for light quality, including in TM-30, CQS and the extended CRI scale.

Tru-Colour LEDs incorporate more colours, including an optimal balance of red and blue wavelengths. This provides an overall sense of well-being and enhances the appearance of interiors – making interior colours and details appear more natural and lifelike.

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See our range of Tru-Colour LEDs.